Through Focus LoyaltySM, a wholly owned subsidiary, Focus offers clients fully integrated, end-to-end loyalty solutions that meet the specific needs of the organization. Focus Loyalty provides the expertise and full range of tools needed to build reward programs that work — from travel incentives, gift certificates and merchandise to program management, marketing support, and specialized customer service.

Focus Loyalty is a leading provider of loyalty marketing solutions for financial institutions. The company specializes in applications for credit- and debit-card issuers, hosting payment programs for more than 40 national and regional financial institutions in the United States, including two top-10 banks.

Focus Loyalty is dedicated to providing outstanding rewards program management and delivering programs that are cost-effective, flexible and provide superior cardholder value. The company prides itself on its core attributes:

• Greater program innovation, differentiation and speed to market
• Responsiveness to client and cardholder needs
• Proactive program analysis and design recommendations
• Proven reward program conversion capabilities
• Lower-cost programs
• Unrestricted travel rewards and competitive air-travel pricing
• Wide variety of retail and restaurant gift cards
• Cost-effective merchandise offerings